TOUGH ENOUGH TO WEAR PINK:
Thanks-A-Million
Northwest Florida Championship Rodeo Fans
P.I.N.K.
(Protection Is iN Knowledge) collected $2,653.23
in donations during the 2006 Northwest Florida
Championship Rodeo. Several women have gone
to the Holmes County Health Department inquiring
about mammograms due to the extra media coverage
that the Tough Enough to Wear Pink brought
to the Northwest Florida Championship Rodeo.

Tough Enough to Wear Pink
Night - Friday, October 4th
The Bonifay Kiwanis Club is proud to participate
in the Tough Enough to Wear Pink campaign
to raise money to support the fight against
breast cancer. During the Friday Night Performance
of the Northwest Florida Championship Rodeo
there will be a lot of folks wearing PINK,
and proud of it!
Fans and cowboys are encouraged to wear pink
to the Friday, October 4th rodeo performance,
to raise awareness of cancer. Proceeds from
that night’s rodeo will benefit the
Holmes County Breast Cancer Organization
P.I.N.K. (Protection Is iN Knowledge). Spectators
who wear pink to the rodeo on Friday Night
will receive a raffle ticket for the opportunity
to win some terrific prizes.
Through the rodeo and the Tough Enough to
Wear Pink campaign the Bonifay Kiwanis hope
to give a positive message to help kick off
Breast Cancer Awareness Month. Tough Enough
to Wear Pink is a yearlong western-industry
campaign to raise awareness and funds for
breast cancer research. The campaign was
founded by Terry Wheatley, a breast cancer
survivor, and Wrangler special events director
Karl Stressman, during the 2004 Wrangler
National Final Rodeo.
The Bonifay Kiwanis Club has teamed with
Tri-County Community Council and the Holmes
County Health Department to form P.I.N.K
(Protection Is iN Knowledge). Through P.I.N.K.,
the Holmes County Health Department and Tri-County
Community Council will be able to better
help detect breast cancer through early screening.
Together, they hope to give a positive message
to help kick off Breast Cancer Awareness
Month for October.
Florida ranks third in the nation in the
number of new breast cancer cases per year
and third in mortality due to breast cancer.
Of all diagnosed cases of breast cancer,
75% are among women 50 years or older. Since
1940, breast cancer has been on the rise.
An estimated 212,920 new cases of invasive
breast cancer are expected to occur among
women in the United States in 2006. An estimated
40,970 women will die from breast cancer.
It is also estimated that 1,720 men will
be diagnosed, and 460 will die of breast
cancer.
SHOW YOU'RE TOUGH AND WEAR PINK ON
FRIDAY!
www.toughenoughtowearpink.com
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