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TOUGH ENOUGH TO WEAR PINK:

Thanks-A-Million Northwest Florida Championship Rodeo Fans

P.I.N.K. (Protection Is iN Knowledge) collected $2,653.23 in donations during the 2006 Northwest Florida Championship Rodeo. Several women have gone to the Holmes County Health Department inquiring about mammograms due to the extra media coverage that the Tough Enough to Wear Pink brought to the Northwest Florida Championship Rodeo.

Tough Enough to Wear Pink Night - Friday, October 4th

The Bonifay Kiwanis Club is proud to participate in the Tough Enough to Wear Pink campaign to raise money to support the fight against breast cancer. During the Friday Night Performance of the Northwest Florida Championship Rodeo there will be a lot of folks wearing PINK, and proud of it!
Fans and cowboys are encouraged to wear pink to the Friday, October 4th rodeo performance, to raise awareness of cancer. Proceeds from that night’s rodeo will benefit the Holmes County Breast Cancer Organization P.I.N.K. (Protection Is iN Knowledge). Spectators who wear pink to the rodeo on Friday Night will receive a raffle ticket for the opportunity to win some terrific prizes.
Through the rodeo and the Tough Enough to Wear Pink campaign the Bonifay Kiwanis hope to give a positive message to help kick off Breast Cancer Awareness Month. Tough Enough to Wear Pink is a yearlong western-industry campaign to raise awareness and funds for breast cancer research. The campaign was founded by Terry Wheatley, a breast cancer survivor, and Wrangler special events director Karl Stressman, during the 2004 Wrangler National Final Rodeo.
The Bonifay Kiwanis Club has teamed with Tri-County Community Council and the Holmes County Health Department to form P.I.N.K (Protection Is iN Knowledge). Through P.I.N.K., the Holmes County Health Department and Tri-County Community Council will be able to better help detect breast cancer through early screening. Together, they hope to give a positive message to help kick off Breast Cancer Awareness Month for October.
Florida ranks third in the nation in the number of new breast cancer cases per year and third in mortality due to breast cancer. Of all diagnosed cases of breast cancer, 75% are among women 50 years or older. Since 1940, breast cancer has been on the rise. An estimated 212,920 new cases of invasive breast cancer are expected to occur among women in the United States in 2006. An estimated 40,970 women will die from breast cancer. It is also estimated that 1,720 men will be diagnosed, and 460 will die of breast cancer.

SHOW YOU'RE TOUGH AND WEAR PINK ON FRIDAY!
www.toughenoughtowearpink.com

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